Nurul Izzah Catering Sdn. Bhd. (NIC)is a family-owned company with the main business activity of providing catering services. Established in 2003 in Selangor, Malaysia, NIC caters to varieties of events including public and private functions as well as corporate events. NIC’s competitive advantage is its niche in Malay weddings; taking into deliberation the country’s Malay population which makes up 50.4% of the total estimated 28 million population (2012).
Situated at Kg. Tengah, Puchong neighbouring One City, USJ 23 and Putra Heights, Subang Jaya, Selangor, NIC boasts of its central operating space which comprises the office building, the central kitchen, the warehouse and the staff hostel. It also provides a venue for outdoor events, complete with beautiful landscape and canopy. This is the strategic way for NIC whereby it offers one-stop integrated services providing more than the typical catering service, but to also include the venue in their wedding packages for the benefits of their customers.